“If you carry your chIldhood wIth you, you never become older”. The search for Beauty, in all its forms, is what has always motivated Giorgio Saporiti. As an architect and a designer, he was in love with colors: “without them, there is no life”.

His world of fabrics, furniture, and interiors actually seems to regenerate itself infinitely and to give life to creations that have the amazing capacity to be at the same time trendy but evergreen. His rational, pure lines are able to bring out emotions, his color palettes mingle one with the other, his couplings are often hazardous but always end up providing a perfect harmony. These are the characteristics that made up the success of the company that Giorgio Saporiti himself created in 1994, Il Loft, a brand that is now universally recognized as a herald of Made in Italy quality.