Iconic travels

Allure Luxury Group, as an international promoter of Italian luxury and the Italian way of life, is honoured to invite you to visit Italy.

Warm seas and picturesque coastlines, lush mountains and crystal lakes, ecological farms ravishing bright tangerines that are heady with the scent of the sun, unique truffles, fine cheeses and an abundance of wine collections.


A world leader in UNESCO world heritage.

And, of course, the world adored Dolce Vita lifestyle with genuine, warm Italian hospitality.

We present limited edition destinations for ultra-exclusive holidays:

  • Recreational holidays by the sea
  • Mountain and lake holidays
  • Art tourism
  • Historic tourism
  • Agricultural tourism
  • Fashion tourism

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