Established in 1977 and still run today by the founding partners, the Vivipharma group is a leader in the dermocosmetic and professional trichology sector. It is a global benchmark in pharmacies, dermatological clinics and prestigious spas, with innovative biotechnological treatments that offer unbeatable quality, value and efficacy.




All Vivipharma products are the culmination of over forty years of experience in own research laboratories, which hold several exclusive international patents. During production, products undergo strict quality controls: our highly scientific raw materials are carefully selected and all products undergo a rigorous testing procedure to ensure they are safe, pleasant to use and effective. They are all hypoallergenic, nickel tested, paraben free and clinically tested.


Allure Luxury Group and our Partners support only cruelty-free beauty and encourage everyone to be conscious of the methods of testing used products. All products presented by Allure Luxury Group and on this site are NOT tested on animals.


Cutting-edge cosmetics in pharmacies. This unique brand, synonymous with timeless luxury, is enhanced by the use of precious raw materials such as gold, platinum, silver, diamond, emerald, topaz and ruby. REPHASE is the range of cosmetics that merges the quality of pharmacy products with the luxury of the perfumery. These absolutely chic products have been chosen by exclusive spas, like the spa in the 5-star Four Seasons Hotel in Florence.


Skincare, make-up and sun products for the metropolitan woman who expects only the best. The wide range of products in the Chrissie  line meets the needs of even the most demanding skin, from specially formulated face creams to hydrate the skin and fight the signs of ageing, to sun and make-up products. Biotechnologies and patented formulas are used in all the products.